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The Only Digital Marketing Training Program Where You Get in-Depth Knowledge of All the 24+ Modules

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation’s website(s). In addition, they engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital marketing agencies. The day-to-day:

Typically, a digital marketing executive will:

Develop and manage digital marketing campaigns
Oversee a social media strategy
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook and Twitter
Track and analyse website traffic flow and provide regular internal reports
Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
Continually work on the Search Engine Optimization of the website(s)
Fix any errors or bugs in online content
Edit and post videos, podcasts and audio content to online sites
Arrange webinars and webcasts
Create online banner adverts and oversee pay per click (PPC) ad management
Write copy for email marketing campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Work on printed material to supplement online products
Attend product launches and networking events

Key skills

Editing and writing skills: You need to devise and edit content for various digital platforms. Writing blog posts may well be an integral part of the job.
Speaking skills: These will mainly be deployed internally. You will need to be able to explain coherently to others, who may not be familiar with the medium, how digital technologies work and what their marketing application is.
Video editing skills: Website and social media content will not just be text but frequently visual as well.
Web development skills: A digital marketing executive is not a software developer, but you will need sound knowledge of HTML/JavaScript, strong knowledge of search engine optimization and advanced Word and PowerPoint skills.
Project management skills: Digital marketing executives also need to be good at handling time-sensitive projects and working to deadlines.

Practical Training is the vital link between the theoretical knowledge base and the profession. While knowing their practical application certainly gives you the winning edge in a professional career you must make concern efforts to learn diverse aspects of the profession during practical training to prepare yourself for a wide array of professional profiles, enhancing your employability. Take every task an opportunity to learn, mixing theoretical knowledge with practical skills to deliver best.

A Thorough Knowledge of Everything About E-Commerce: Know It Better

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Within a decade, the importance of e-commerce sites has increased 10 times. The hectic life, busy schedule, restless lifestyle, lack of commodity management &decrease of unemployment have actually cast a spell behind this sudden hike. People get less time to go out and shop and window shopping? Who has the time? Everyone is running behind money and once coming back to the home exhausted in the evening, turn on the desktop, PC, Tablet or mobile and order something from the e-commerce store.

This is somehow the daily routine of all the busy people out there? Isn’t it?
Well, the luxurious deals that the e-marts promote to allure us in the festive seasons are quite lucrative and unavoidable. Moreover, the discounts that they provide us simply help us to pick up some awesome products at a very cheaper price and that really works! E-commerce has mobilized business truly and has given it a new aspect from both the ends of the customers and the sellers.

What is an e-commerce site?
E-commerce sites simply mean shopping through the internet. The history of online shopping dates back some two decades ago in 1991 when commercial use was allowed on the internet. At the beginning, the term was used only for the implementation of the electronic commercial dealings via EFT & EDI. Later the coinage was changed in the presently used meaning, i.e. the e-commerce websites or the websites that deal with the retailed products or services.

History In Brief
It all started like this. In early 2000, a huge number of business organizations in the United States and the Western Europe started representing their business on the internet. This led to a revolution and people started to buy goods directly online. Even that time the term e-commerce development company didn’t exist.

The internet was also new that time and dot-com collapse had damaged a lot in the international market. But one of the retailing companies ‘Brick & Mortar’ stood irresistibly and utilized the benefits of the electronic commerce stratagems. Once the concept was established, the types of e-commerce, such as the Business-to-Business model or B2B, Business-to-Consumer model or B2C and other models started approaching.

Revenue Generation
A recent survey has revealed that within three months, the global e-commerce sites generate over $1,50,000 monthly revenue and approximately $3,30,000 yearly revenue. It is estimated that after few years the amount will rise up to $1 million, which means it will increase some 230% within the gap of 3 years.

Some E-Commerce Sites
Within the time span of 1971 or 1972, the ARPANET was executed to organize a cannabis sale among the students of the Massachusetts Institute of Technology Stanford and the Artificial Intelligence Laboratory. It was an online seminar and is thought to be the first e-commerce sale activity of the world.

In today’s world, with the huge success of the Amazon and Flipkart, e-commerce sites have started popping up like crazy. The importance and convenience of selling products and services through just one click have approached many business people positively. So, as the consequence, thousands of e-commerce websites are mushrooming up almost every day. But creating an e-commerce site requires a good management skill, marketing knowledge and development caliber that can optimize your site in the crowd of other such online shopping sites.

So what to take care of? Let’s have a look-

Web Hosting Service
Hosting your website on the internet properly will help your customers’ to access your website easily. Choosing a good hosting service is, thus, so important for launching your e-commerce site. The best web hosting service uplifts your website loading speed, makes it secure and deteriorates offline going rate. Before you choose a proper web hosting service, check out its availability, reliability, proper uptime and authenticity. Jimdo, Weebly are some of the web hosting services that have the drag and drop feature that facilitates hosting e-commerce websites.

Mediators or not?
The term ‘affiliate marketing’ depicts the presence of a mediator between the vendor and the customer. It prevents them to interact and transact directly with each other. The entire task is managed by the mediators for which they receive commissions for each transaction. But it’s up to you, whether you want to keep a mediator between or not? Many e-commerce sites work via a mediator and sometimes, the businessmen want to become the mediator as it generates more profit than a direct sale.
There are some sites that directly sell the products or services without any mediator. Sites like e-bay, OLX interact the customers and the sellers directly without any kind of mediators.

Call-To-Action
Transforming your promotions into conversion for generating ROI requires a call-to-action strategy. Call-to-action is not only the button that your end users click on their purchase. It depicts the benefits that your clients get from you or want to get from you. Thus, the discounts or offers that they get can also be the call-to-action strategy.The margin cut for the products or services depends on the discount or deduction you are providing for its each sale. The availability of the products and the proper categorization also attracts the attention of the consumers.

E-Commerce Platform
Hiring an experienced e-commerce development company for creating your own e-commerce site provides you benefits from all the aspects. But do you know, there are many online e-commerce platforms that provide you the benefits of customizing your e-commerce site? Well, there are many to learn about. Let’s have a look on them.

Shopify delivers online e-commerce software for stores and retail sales.

You can easily add e-commerce functionality in the Wix.com, a cloud-based web development platform that permits its customers to create HTML5 websites and mobile sites by using online drag and drop tools.

BigCommerce creates e-commerce software in order to enhance your business.

There are some technical platforms too.

WooCommerce is the best of them, which is basically an e-commerce plugin for WordPress.

Magento is one of them. This open-source e-commerce platform is written in PHP.

So, if you are looking for creating an e-commerce site of your own, ask few questions. Determine the products or service you want to sell, the group of customers you want to target and make a thorough survey of the market and then try the tips given above.

Affordable Online Nutrition Degree Schools

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Online Nutrition Schools – Helping you Become a Qualified Nutritionist

Today people are more interested in pursuing careers in fields which are less traditional and more interacting, therefore you will find tons of people heading towards careers in the human services sector, nursing and psychology industry etc.

The nutritional field of study has also sparked much speculation among people and has become one of the most flourishing career path for people in the 21st century. With millions around the world encountering health related issues, the need for professionals in the nutritional sciences has doubled over the years.

With the effect hundreds of colleges and universities in the US have started offering not only traditional degree options for them but also distance learning opportunities. For all those of you interested in visiting online nutrition schools in the US but have no idea about which are the school which are in demand and get you the best education.

You can take into consideration the following nutrition schools which may help you lead a successful career in the nutritional field of study.

Kaplan University

Kaplan University is a privately run institute in Iowa which is accredited by The Higher Learning Commission. This university conducts both online and on-campus learning modes and offers various nutrition degrees. The university has campuses in other states as well and has been listed among the notable online nutrition schools. Kaplan University offers you the following programs in nutrition.

  • BS in Nutrition Science

Ashworth College

Ashworth College helps you advance towards a career with the convenient and affordable online education it offers. This school offers a diploma program which trains you to help others lead a healthy live. This college follows a fully online format of education and also offers all lectures and material to students online.

  • Career Diploma in Nutrition, Diet & Health Sciences

University of Bridgeport

Established in 1927 this university today operates as a private coeducational educational body. University of Bridgeport has been a leader in providing innovative opportunities to all and therefore has been one of the premier online nutrition schools in the country. It currently offers the following nutrition program.

  • MS in Human Nutrition

University of Massachusetts – Amherst

University of Massachusetts – Amherst functions as the largest public university in New England. The university has promoted healthy living in many ways and has been over the years consistently ranked among the notable online nutrition schools and today offers the following degree options for people.

  • Master of Public Health in Nutrition

Conclusion

All the schools mentioned here are all accredited and may turn out to be the perfect option for you to pursue a degree in nutrition. If you do not find any of these online nutrition schools matching your needs then before searching for another school always make a check if it is regionally accredited.